Should you use Tik Tok in your social media strategy?
Almost everyone has seen the benefits of using Tik Tok for their brand, but they’ve also seen the pitfalls. The silly dancing around, the dreaded “200 views jail”, or maybe even just not converting from the platform. This all comes together to make you wonder whether growing your brand using Tik Tok is worth the hassle.
The answer to that question is a massive yes. Even if you don’t do the whole singing and dancing routine, there are still several other methods you can employ to find success on Tik Tok. It’s a platform for all sorts of content on all sorts of topics and can lead to a lot of success very quickly.
Tik Tok offers MASSIVE Organic Reach
This is the reason why you’ve heard of Tik Tok.
The possibility to go viral overnight from your first video with no followers is unrivalled in the social media scene and makes Tik Tok a powerful platform to build your brand on. This is thanks to Tik Toks “For You Page” which presents users with a variety of content from creators that they mostly don’t already follow. Your video could be the first piece of content a user sees when they open the app even though they’ve never engaged or even heard of you before.
This is all due to Tik Toks powerful algorithm which pushes your content to ever-expanding groups of people. Your video will be “pushed” to a first group (normally your followers or users the algorithm thinks would be interested in the topic of the video) and if they engage with it then it gets pushed to a larger group. This process repeats until your video has gone viral and then it’ll be shown to random users until the video stops getting engagement.
The way to get engagement on Tik Tok is to create content that has an emotional effect on people, has a high retention rate, and has energy (i.e., if someone’s talking to camera then their voice is exciting, and the video is cut or shot in an engaging way). Check out this series of articles covering different brands approaches to Tik Tok marketing to learn how to create content that meets these criteria.
You can Quickly Grow a loyal Following on Tik Tok
Tik Tok is the easiest platform to quickly grow a loyal fanbase on.
As mentioned before, the Tik Tok algorithm pushes your video onto random users For You Pages which gets eyeballs to your brand. If viewers get value from the video then they’re very likely to follow your page to receive more value in the future. Tik Tok users follow creators for the value that they can provide them whether that be informative, comedic, or motivational.
There are many success stories of accounts gaining hundreds or even thousands of followers per day within a week of joining the platform. Better yet, Tik Tok users can be easily moved to other platforms such your website or other socials. It’s very common for Youtubers or Twitch streamer to build a following on Tik Tok just to move them to their YouTube or Twitch (where they get paid more).
If you’re posting once per day then you’ll see results almost immediately. Tik Tok reports that users spend an average of 20 minutes on the app every time they open it. This means that your brand is guaranteed to get seen by at least 300 – 600 people every day which is a lot of potential leads.
You can be Creative and have fun on Tik Tok
The secret to marketing on Tik Tok
Tik Tok users do not care for direct sales. Why would they watch someone try to sell to them when a potentially hilarious video is a single swipe away? Also, the average Tik Tok user is between 18 – 34, and they’re not using the app to buy anything.
This allows you to be truly creative with your content. You haven’t got to worry about relating back to a business and are almost truly free to create whatever you want. You could create memes using Capcuts, act out sounds with your colleagues, create your own skits, dance, or anything!
The trick to relating back to your business on Tik Tok is to do with branding and your brand values. You create a “space” on your page where your target audience can come to by creating content around your brand values. For example, one of GymSharks values is working hard to achieve success so a lot of their content is about pushing yourself at the gym.
Check out the article on Why GymSharks branding is so successful on Tik Tok in this article.
Overview
- Tik Tok offers massive organic reach if you’re able to create content that gets engagement
- Tik Tok users are loyal to brands and can be easily moved between platforms
- Tik Tok is the place for creativity. Try out new ideas, have fun with it, and don’t worry too much about sales
Do you want to grow your brand using Tik Tok?
